It’s time to stop pricing like you’re trying to prove something and start pricing like your work already speaks for itself.
You’ve got the experience. The receipts. The vision. It’s time to charge like it.
let's be real.
You’ve pulled off the impossible.
Turned venue disasters into design moments. Made mid-range budgets look like six-figure productions. Translated vague vibes into actual timelines and all before 8AM—with a cappuccino in one hand and a clipboard in the other. And yet? Your fee is still buried behind the rentals, treated like a nice-to-have when you're the only reason any of it runs at all.
You could keep doing it the hard way.
Winging your rates. Saying yes when it’s really a no. Pretending you don’t care when you absolutely do. Continue losing money, over-delivering, and wondering why you’re always exhausted. All the while, you're secretly resenting clients who keep crossing boundaries you never actually set.
Or… you could fix the actual problem and price like you mean it.
🧡 WHAT IF IT GOT TO BE EASY?
And charging your worth wasn’t a stretch —it was just your new standard?
“Bennell doesn’t sugarcoat but she also doesn’t let you shrink. This was six weeks of straight clarity.”
— Wedding Planner, Atlanta
“I came in undercharging. I left with receipts, a rate I’m proud of, and zero apologies.”
— Social Event Planner, boston
Meet the strategic recalibration that helps you raise your rates, refine your offers, and finally lead your business like the expert you already are.
Charge what it actually takes, not what feels safe
IF YOu'RE READY TO:
Set your minimum—and stick to it
Lead your sales with language that converts
Rebuild your offer suite with intention
01
Ditch the bloated packages, clarify what’s actually included, and build offers that feel good and get booked.
02
No more guessing, rounding down, or apologizing. Set rates that are backed by math, aligned with your value, and easy to say out loud.
03
Say what you do like a seasoned expert, not a service menu. No fluff, no overexplaining just words that resonate and convert.
IF:
LET'S DO A LITTLE PRE-CHECK
Cue the upgrade.
“She told me, ‘You’re not undercharging because you're kind, you’re undercharging because you're scared.’ ”
— event planner, new jersey
And honestly? I needed to hear it so I could stop playing small and start charging for the expertise I have.
“I always thought clients needed a laundry list so I could justify my price.”
— Creative Director, chicago
Bennell taught me how to sell the outcome not the task list. That one shift changed everything.
— Founder, Boutique Planning Studio
I was hesitant. I overthought. And then I realized I was still stuck. This 6 week program changed that.
“If you’re doubting whether this will work, just ask yourself if your way has.”
— Destination Planner, Houston
If you’re scared, good. That means you’re finally ready to run your business on your terms.
“I almost didn’t sign up. Now I can’t believe I waited this long. I could've had clarity earlier.”
Six weeks. That’s all it takes.
We cut the fluff, tighten the offers, and shift the way you show up — for good.
Spots are intentionally limited to preserve the depth of this work.
My calendar’s designed for focus, not overwhelm — if we align, we go all in.
The investment is $3,795.
Most clients recoup their investment with just one aligned project, pitch, or price shift.
ALL THE DETAILS
You’ve already built the reputation.
Now let’s build the structure, pricing, and presence to match it.
Submit your inquiry to schedule a discovery call — I’ll meet you there.